Resume
Professional
Experience
2022 - 2023
Research & Analytics Lead | IPG Mediabrands
Led research and analytics teams across multiple agencies (Initiative, Universal McCann, Reprise, BPN), focusing on agile methodologies and predictive AI models for media strategies. Spearheaded innovative research methods for digital marketing, including display, social media, and addressable advertising. Achieved over 300% year-on-year revenue growth for the Strategic Business Unit while significantly improving stakeholder satisfaction rates. The team I led was awarded 'High Performance Team of the Year' in 2022.
2018 - 2022
Consultant, Marketing Research | Arellano Consulting
Led marketing consulting projects for major LATAM companies, focusing on strategy, brand positioning, and customer experience. Conducted diverse research methodologies, generating actionable insights. Facilitated design thinking workshops and maintained high client satisfaction (>4.5/5). Excelled in data interpretation and strategic recommendations.
2016 - 2018
Research Consultant, Public Affairs | Ipsos
Conducted diverse public opinion, market, and social research studies. Focus on corporate reputation, image, and user experience. Involved in all research stages: planning, tool development, fieldwork, data interpretation, and insight generation. Contributed to government bids for SUNAT, SBS, PromPerú, and Ministry of Education.
2012 - 2013
Analyst, Marketing | Scotiabank
Executed data-driven marketing campaigns for investment products in Canada, resulting in a 5% increase in product acquisition. Collaborated with cross-functional teams to develop the highly successful "Let the Savings Begin" campaign, a nationwide effort that effectively motivated Canadians to boost their savings during a time of all-time lows, through both traditional and social media channels.
Education
Hult San Francisco | STEM MBA
PUCP | Lic. Political Sciences
Western University | Social Science Studies
Skills
& Tools
- Strong analytical skills, proficiency in statistical software, strategic thinking, trend analysis, consumer behavior insights, project management.
- Proficient in R, Python, SPSS, Tableau, Excel